So now it’s time to promote your business on the Internet or in a brochure. There are stock images and custom graphics galore to illustrate your concepts, but what about your team? Potential clients want to feel like they know the people they’ll be working with, and for that it helps to show your faces. Here is a short primer on choosing a professional headshot photographer.
To start with, look at samples and communicate with a photographer’s past clients. A photographer should be willing to share references and allow you to look at his portfolio. This allows you to size up his work, his personality and his professionalism. Now let’s take a look at some of the specific information you will want to glean while perusing the portfolio and checking references.
Make sure you’re looking at a photographer who works with you. As the song goes, “Nothing ever goes as planned.” Busy periods come up. Weather changes. Somebody gets sick. The budget is strained by unforeseen circumstances. When plans have to change, how flexible is your photographer? Is he quick to reschedule or go back to the drawing board as needed? Arguably, the best professionals in any field take a problem-solving approach to challenges. They make it clear that they’re in your corner.
Next, look for someone who knows the ropes. Experience and know-how go hand in hand. Someone who’s been in photography for a long time has had the chance to find out what works in terms of lighting, poses, retouching, and many other aspects of production. He’ll steer you safely past possible mistakes.
It’s risky to do business with a photographer who isn’t consistent and dependable — both in terms of the quality of his work, and also in his responsiveness and punctuality. Does he return your calls? Does he arrive when he says he will? Are there a few bad shots looking back from his portfolio? Your time and money are on the line, so choose a professional who steps up to the plate and makes it happen for every client.
While you’re looking at that portfolio making sure everyone looks good, see if they have a look that suits your business. The purpose of corporate head shots is to communicate to potential clients that your team is trustworthy, likable and professional. Does the photographer you’re considering produce images that effectively convey all of these things?
I imagine this is often overlooked, but please stop to consider a photographer’s personality. This is the person who should put subjects at ease and make them look great. I used to put a lot of stock in someone’s phone demeanor, but this has proven to be a mistake. A reference check is essential for all of the qualities you seek in your photographer, but especially this one. Anyone can sound nice over the phone, but you need a someone who is congenial in person to bring out the best in your people. Working with the photographer should be a pleasure.
A professional photographer for 19 years, Donis Perkins of Corporate Event Photography Boston specializes in corporate events and headshot photography. His pride and joy is to make people look good in photographs. Click here to see how Donis can make your team look fabulous.
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