Executive headshots are a fundamental part of a business, in terms of both internal and external branding. It is a key tool you can use to promote your business, convey core values, and drive better awareness for your brand. However, many Boston businesses resist getting executive headshots - and that is a mistake.

The main reason why I encourage professional headshots on a website is simply because of the personal element. With so much emphasis on digital, it seems like companies are not really able to establish a ‘human’ touch to their websites. ‘About Us’ pages are a key way to break that barrier, but having just text on it can seem too impersonal. By placing headshots alongside team members’ introductions, the face of the business becomes much more personal for users, and they are more likely to engage with it.

The best way to derive value from your Boston executive headshot is not just letting it linger on your desktop somewhere, but actually using the image. Repurposing your Boston business headshot is a great way of ensuring that you stay current, and are really able to get the best value.