Professional executive headshots make a difference
Executive headshots are a fundamental part of a business, in terms of both internal and external branding. It is a key tool you can use to promote your business, convey core values, and drive better awareness for your brand. However, many Boston businesses resist getting executive headshots – and that is a mistake.
There are many reasons for having an executive headshot, but one of the key reasons is that it drives major ROI for your business. It might be a hassle or a pain to get photos done initially, but they come in handy, year after year, as a vital communication tool. As we move into a digital phase characterized by visuals, a headshot is that much more important.
Before you embark on seeking out an executive headshot, here are some of the traits that these sorts of photos can convey for you. If these are similar to what your business is trying to communicate, you can identify the most salient ones and work with your photographer to create headshots that tell your story — the way you want to.
Approachable Executive Headshots
A common trait that crops up a lot during executive headshot brainstorming is the need to look approachable. While this is especially true for clients within the professional services industry (e.g. lawyers, accountants, doctors, etc.), most sectors and industries are looking for something similar.
Approachability is important as it lets new and existing customers know they can reach out to you without hesitation, and that you are always available when needed. This might be conveyed via your stance in the photo, or the background you choose for the executive headshot. Ask your photographer for examples and tips, as they have the experience to help you create the shot you want.
Confident Professional Headshots
This is an especially important trait for businesses that are just starting out. Whether you are an entry-level professional, starting a new business, or you are simply in a new career stage, executive headshots are a great way to communicate your confidence.
Most professionals like to opt for a blend of approachability and confidence, but either way, it is a crucial trait to demonstrate. Again, usually, this trait comes down to stance and background, but your photographer is instrumental in the process as they can help create a comfortable environment and give you tips on how to look your most confident in the executive headshot.
Trustworthy Executive Headshots
Trustworthiness is crucial in a world that is dominated by fake news and misinformation. You want to stand out from the crowd, and show your key demographics that you are the one they should come to when they have a question or a query…but you also want to show them that they can trust the information you give them.
Creating that kind of relationship can take some time, but an executive headshot can help fast-track the cultivation process. You can use the headshot when you introduce yourself to new clients and provide more visual cues so that your brand is easy to trust. No one wants to do business with a faceless company, but it becomes more trustworthy when someone attaches a visual cue for recognition.
Fun/Caring/Quirky
Sometimes, you just want to show your carefree side, we get it. Businesses can seem stuffy and unapproachable, so how do you build a quick rapport with your clients to show your work-life balance? Believe it or not, executive headshots can be a way to do this…without losing a sense of professionalism.
Depending on how you style yourself, and the shot itself, you can easily show a more laidback side of yourself without losing sight of your business. Your photographer can best guide you on this, but it is a trait to keep in mind. You can use background elements and props to subtly show off these different qualities, and still maintain an aura of professionalism in your executive headshot.
To learn more about the executive headshot process, and how we can help you build your brand internally and externally with a great headshot, please contact us today.
