When executives get their professional headshots done, they often forget to update it. Too many LinkedIn profiles have the same headshot from 20 years ago. They use the same old photo for conferences and speaking engagements, and it gets harder and harder for people to recognize them.

Executive headshots are a fundamental part of a business, in terms of both internal and external branding. It is a key tool you can use to promote your business, convey core values, and drive better awareness for your brand. However, many Boston businesses resist getting executive headshots - and that is a mistake.

Executive headshots are an investment for your professional career. That much is certain. Some people are reticent to get an executive headshot done altogether, and others take their headshot and then never really use it. One of the common questions I hear before an executive headshot session is, "Okay, so what do I do with it?" An important thing to keep in mind before getting an executive headshot done is that it is not just meant to be a file on your computer or something you unearth right before a conference. An executive headshot can be an important tool for personal branding and professional marketing, but this depends on how you view it. So before getting an executive headshot done, think about why you might need it, and let that dictate your process.